Microsoft Technology Licensing, LLC

Ari D Galen

Colin Ray Anthony

Michael C Kunz

Michael D Schackwitz

Chad Steven Estes

Micheal C Kunz

Techniques for zero fixed placement (ZFP) ads are described. ZFP ads may be triggered independently of a fixed placement for the ad in a user interface. In an implementation, data describing a user interface includes a trigger associated with a ZFP ad. The ZFP ad may be configured to set various modifiable attributes of the user interface. Setting the modifiable attributes of the page enables a ZFP to modify both the appearance and layout of elements and modules included in the user interface. A client may load the data having the trigger and render the user interface without presenting the associated ZFP ad or including a placeholder for the ZFP ad. When the trigger is detected, the client executes the associated ZFP ad, modifies attributes of the user interface in accordance with the ZFP ad, and outputs the modified user interface to present the ZFP ad.

Zero fixed placement ads

Techniques are described to provide content channels for electronic messaging. In an implementation, a content channel may be configured to contain multiple content portions having various types of content for delivery to one or more clients. The content channel may be associated with an electronic message such as an email or instant message. The content channel and updates to the content channel may be pushed to the clients as electronic messages in an electronic messaging environment. The clients may expose a user interface having one or more portions that are arranged to present and provide interaction with the content channel. The content channel may be pinned within a designated portion of the user interface to enable repeated access to the content channel via the designated portion.

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Redmond, WA, United States of America

Ari D Galen