Google Inc.

Aranyak Mehta

Vivek Raghunathan

Rajat Bhattacharjee

Benyu Zhang

Omkar Muralidharan

Christopher Davis Monkman

Bartholomew Furrow

Christopher Kenneth Harris

Edward A Baltz

Christopher M Roat

Gabriel Florin Constantin

Xi Tan

Anshul Kothari

Ramakrishnan Srikant

Shanmugavelayutham Muthukrishnan

Abhishek Bapna

Shivakumar Venkataraman

Qian Zhong

Adam Isaac Juda

Jon Feldman

Seyed Vahab Mirrokni Banadaki

Samuel Sze Ming Ieong

Samuel Ieong

Bin Liu

Gagan Aggarwal

Patrick Hummel

Shaohua Sun

Kshipra Uday Bhawalkar

Nagbhushan Veerapaneni

Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.

Dynamic content aggregation

Methods, systems, apparatus, including computer programs encoded on a computer storage medium, for determining whether to execute a query based on a predicted computerized rendering period The method may include actions of receiving a query, determining a set of one or more features based on the query, generating a query vector, providing the query vector to a machine learning model, receiving first data, based on the output of the machine learning model, that is indicative of whether the computerized rendering period associated with the query is likely to satisfy the predetermined threshold, determining based on the first data that the computerized rendering period available for displaying a set of one or more candidate content items that are responsive to the query is not likely to satisfy the predetermined threshold, and determining to not use a search engine to execute the received query.

Content search engine

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

Multiple interaction auction

According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.

System and method for providing content items with format elements

Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection process to identify content items that each have a magnitude. The system can determine a timer value based on the magnitudes, and transmit the timer value to the computing device to override the default timer value to cause the computing device to replace a first content item rendered in the content slot upon expiration of the timer.

Balancing data requests over a network

A search system server routes a given query to devices that create a response to the query. For query processing, a mixer server determines a sequence in which various servers are called, formats requests, and aggregates data obtained from the various servers. A query reviser creates various different queries that differ from, but are based on, the given query and prior queries submitted by a same user that submitted the given query or location information associated with the user. Portions of content are incorporated into the search results page including content selected based on the given query and based on the various different queries. A visual representation of the various portions of content within the search results page is generated. A display of a client device that submitted the given query is updated to present the search results page including the visual representation of the various portions of content.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

Optimized digital component analysis system

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest commerciality, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

Presentation of content items in view of commerciality

Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.

Adjusting participation of content in a selection process

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.

Query suggestions with high diversity

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, identifying one or more content items for each query, forming a content block, balancing each content block, and providing, for each query, a content block along with search results associated with the initial query for display or other processing by a device.

Balancing content blocks associated with queries

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest utility, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

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Mountain View, CA, United States of America

Aranyak Mehta