Groupon, Inc.

Bytedance Inc.

Marketo, Inc.

Adobe, Inc.

Anthony Joseph

Gregory Joseph Conklin

Vinayak Hegde

David Fite

Zhi Guo

James Violette

Jonathan Li On Wing

Adam Goldblatt

Christopher Powers

Pip Courbois

Shihua Sun

Mahmoud Abdelwareth

In general, embodiments of the present invention provide systems, methods and computer readable media for detecting aggregation events.

Methods and systems for detecting aggregation events

The present disclosure is directed toward a system that allows a promotion and marketing system to provide promotions to users of the promotion and marketing system for establishments that are currently not affiliated with the promotion and marketing system.

Providing discounts to non-partner merchants

An apparatus, computer program product, and method are disclosed for generating immediate gratification promotions. An example apparatus includes communications circuitry configured to receive contextual data regarding a set of consumer devices, wherein the contextual data identifies locations of each consumer device of the set of consumer devices, receive resource management data regarding a set of merchant locations, transmit, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption, and receive, from the consumer device, a message requesting purchase of the immediate gratification promotion. The example apparatus further includes design circuitry configured to generate the terms of the immediate gratification promotion based on the received contextual data and the received resource management data.

Apparatus and method for utilizing immediate gratification promotions

Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.

Methods and systems for programmatic control of transmitted electronic content

Systems, methods, and computer readable storage media for controlling the transmission of electronic messages are provided. Aspects of the disclosure provide a method for controlling electronic transmission of electronic communications generated by authoring services. The method includes receiving a first message from a first authoring service of the plurality of authoring services, the first message comprising at least one recipient and content for at least one electronic communication, adding the first message to a message queue associated with the at least one recipient, determining one or more characteristics associated with the at least one recipient, evaluating the first message using the one or more characteristics to determine a first message state for the first message, in response to determining that the message state indicates the first message is to be transmitted, forwarding the first message to message transmission circuitry, and transmitting the first message to the recipient.

Methods and systems for managing transmission of electronic marketing communications

An apparatus, computer program product, and method are disclosed for improving relevance of promotions. An example apparatus includes communications circuitry configured to receive contextual data regarding a consumer device, transmit, to the consumer device, a message indicating terms of a promotion, and receive, from the consumer device, a message requesting purchase of the promotion. The example apparatus further includes design circuitry configured to identify a geographical area for redemption, retrieve a set of promotions related to the geographical area for redemption and to preferential indicators contained within the contextual data regarding the consumer device, determine a proximity density mapping of each promotion within the retrieved set of promotions, and select the promotion from the set of retrieved promotions based on a comparison of the determined proximity density mapping of the promotion to the proximity density mappings of the other promotions in the set of retrieved promotions.

Apparatus and method for utilizing proximity density mapping to assist relevance determinations

Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system ('KMS') configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.

Keyword assessment

An apparatus, computer program product, and method are disclosed for generating immediate gratification promotions. An example apparatus includes context collection circuitry configured to collect contextual data regarding a consumer device, and communications circuitry configured to transmit the collected contextual data regarding the consumer device to a promotion and marketing service. In response to transmitting the collected contextual data regarding the consumer device to the promotion and marketing service, the communications circuitry is configured to receive a message indicating terms of an immediate gratification promotion offered by a merchant, and in response to receiving a request to purchase the immediate gratification promotion, transmit a message to the promotion and marketing service to purchase the immediate gratification promotion. The example apparatus further includes input/output circuitry configured to output a message identifying the terms of the immediate gratification promotion.

The present disclosure is directed toward a system that allows a promotion and marketing system to provide promotions to users of the promotion and marketing system for established that are currently not affiliated with the promotion and marketing system.

Growing community of inventors

Bellevue, WA, United States of America

Anthony Joseph