Yahoo! Inc.

Anoop Jain

Navin Doshi

Shouvick Mukherjee

Shailesh Bhat

Subramanya Sharma

Mekin Maheshwari

A mobile domain platform for subscribers (e.g. businesses, institutions, advertising agencies, partners, providers, individuals, and enterprises) to offer a text message based campaign to new or potential customers (users). A subscriber can create a mobile domain by selecting and registering at least one available keyword with a mobile domain platform for the subsequent processing of text messages sent to the platform which include one or more of the registered keywords. Also, the subscriber can register one or more keywords as a root for a mobile domain such that subsequent text messages sent to the mobile domain platform that include additional alphanumeric strings of text (root keyword plus one or more combinations of other predetermined keywords) can be automatically processed to enable one or more different actions. A mobile domain keyword is generally composed of one or more alphanumeric characters, and can be any one of a word, phrase, abbreviation, or character.

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Bengaluru, India

Anoop Jain