Interval Licensing LLC

Vulcan Patents LLC

Vulcan Portals Inc.

Annarosa Tomasi

Malcolm G Slaney

Bonnie M Johnson

Michele Mae Covell

Steven E Saunders

Paul A Freiberger

J Thomas Ngo

Gavin Miller

Baldo Antonio Faieta

William L Verplank

Scott Snibbe

Lukas Girling

Matthew B Humphries

Cy De Groat

Gavin S P Miller

A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

System and method for selecting advertisements

The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. In particular, the invention can be used to enable the display of targeted content to television viewers and/or targeted product placements within a television program. The invention can advantageously enable identification of the content observer(s) observing a content display device at a particular time and/or identification of the content display site, and selection of targeted content for display based on a determination of content appropriate for display to those content observer(s) in accordance with a criterion based on the identity and/or a characteristic of the content observer(s) and/or the content display site.

Targeted television content display

Displaying personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network is disclosed. In particular, enabling the display of targeted content to television viewers is disclosed. Identification of the content observer(s) observing a content display device at a particular time (and/or identification of the content display site) is made, and targeted content for display is selected based on a determination of content appropriate for display to those content observer(s) in accordance with a criterion based on the identity and/or a characteristic of the content observer(s) (and/or the content display site). The attention of each content observer can be sold to the content provider that places the highest value on that content observer's attention. In particular, the value paid by content providers over time can be maximized.

Auction for targeted content

Collaborative digital media artifact production is disclosed. Included are structured collaborative digital media creation environments intended to enable communities to create full and partial digital media products. Activities such as creating individual identities, browsing identities of other users, creating and viewing digital media artifacts, tracking the development history of a digital media artifact, voting on, rating, and modifying digital media products developed by other users are included. A collaborative digital media creation system is also included for digital media artifact production, including a studio having interfaces for user interaction for community development.

System and methods for collaborative digital media development

The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. The invention enables identification of particular content observers at a content display site using analysis of content observation behavior at a content display site, data regarding one or more physical characteristics of content observers in the vicinity of the content display device during display of particular content, and/or analysis of demographic characteristics of possible content observers at the content display site. The invention prevents unauthorized access to data produced as part of identification of the content observer.

Detection of content display observers with prevention of unauthorized access to identification signal

Growing community of inventors

Menlo Park, CA, United States of America

Annarosa Tomasi