Oath Inc.

Excalibur Ip, LLC

Ankur Subhash Jain

Ramkartik Mulukutla

George H John

Abhinay Gupta

The present teaching relates to a system, method, medium for a data system, which comprises a plurality of data centers with one read/write master server designated to handle write and consistent read requests and a plurality of read master servers designated to handle normal read requests, wherein the master servers form a ring structure and each is connected to a corresponding slave server. When a data access request is received, a read master communication unit invokes one of the plurality of read master servers in the data system if the received data access request is a normal read request, a main master communication unit invokes the read/write master server if the received data access request is either a write request or a consistent read request. When a response is received from the invoked handling master server, a response processing unit responds to the data access request based on the received response.

Method and system for high availability topology for master-slave data systems with low write traffic

A current behavioral targeting system is first tested using a suite of test data. The output of the test is one or more performance metrics. Next, newly proposed behavioral targeting system created. The newly proposed behavioral targeting system is then evaluated using both the existing source data and a new source data. The evaluation of the newly proposed behavioral targeting system produces one or more performance metrics of the same type earlier calculated. Finally, the two sets of performance metrics are compared. The performance metric difference represents the impact of the new source data.

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Cupertino, CA, United States of America

Ankur Subhash Jain