Mastercard International Incorporated

Ankur Dua

Ankur Arora

Aditya Koduri

Rakesh Kumar Patel

Gaurav Dhama

The invention enables optimizing performance of a recommendation server. The invention comprises (i) receiving a first set of customer information corresponding to a first set of events recorded in a first time period in which the recommendation server operates in a first configuration state, (ii) generating a first performance evaluation score based on the first set of customer information, (iii) reconfiguring the recommendation server to operate in a second configuration state having a second performance evaluation score associated therewith, and wherein said second performance evaluation score is generated based on a second set of customer information corresponding to a second set of events recorded in a second time period in which the recommendation server operates in the second configuration state and (iv) transmitting to a terminal device, one or more electronic offers selected for transmission to the customer by the recommendation server operating in the second configuration state.

Methods and systems for optimizing configuration of a recommendation platform

A method for preventing account referral fraud includes: receiving a referral request, the request including a referring account identifier; transmitting a digital signature corresponding to the referral request to a processing server; verifying, by the processing server, the digital signature using a public key; identifying a plurality of blockchain data values included in a blockchain using the public key, wherein each data value is related to a blockchain transaction involving a blockchain wallet associated with the public key; generating an authenticity score for the blockchain wallet based on data included in the plurality of blockchain data values; receiving, by the referral server, the authenticity score from the processing server; and processing the referral request based on the authenticity score, wherein processing the referral request includes one of: declining the referral and awarding a referral reward.

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Haryana, India

Ankur Dua