Adobe, Inc.

Anjali Bhardwaj

Seth E Hodgson

Spencer Shanson

Techniques for insertion of supplementary content into a segmented content stream are described. In at least some embodiments, a content stream includes primary content, such as streaming web content, a movie, an event broadcast (live and/or recorded), a television program, and so on. The content stream can be segmented, such as via techniques for adaptive bitrate streaming. Techniques discussed herein enable supplementary content, such as an advertisement, to be inserted into the content stream. The supplementary content can be inserted at any specified time point, even if the specified time point falls within a segment of the content stream. Techniques further enable playback of the content stream to be paused during playback of the supplementary content, and to resume after playback of the supplementary content.

Insertion of supplementary content into a segmented content stream

A single stream synchronously forwarded from an application runtime engine and comprising at least first and second types of data is received, the single stream having a format associated with the runtime engine. A first type data stream and a second type data stream are generated from the single stream. Converted data streams are generated from the first and second type data streams by changing the format to a standard-compliant format according to a standard with which at least one hardware decoder in the electronic device complies. The method includes determining that the hardware decoder is available to decode the converted data streams. Upon the determination, the converted data streams are forwarded to the hardware decoder. The method includes generating, by the hardware decoder, at least one decoded data stream from the modified data streams. The method includes generating an output from the decoded data stream.

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Pacifica, CA, United States of America

Anjali Bhardwaj