Microsoft Technology Licensing, LLC

Anja Dinah Neupert

Steven Curtis McClung

Saad Hameed

A machine may be configured to personalize the content presented to a member of the social networking service visiting a web site. For example, the machine accesses a member identifier associated with a visitor to a web site. The member identifier identifies a particular member of a social networking service. The machine accesses member data associated with the member identifier in a database associated with the social networking service. The machine identifies one or more attributes associated with the particular member based on the member data. The machine selects an item of content for presentation to the particular member visiting the web site based on the one or more attributes associated with the particular member. The machine causes presentation of the item of content in a user interface of a widget included in the web site.

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Anja Dinah Neupert