Oracle America, Inc.

Moat, Inc.

Oracle Amereica, Inc.

Aniq Rahman

Jonah Goodhart

Michael Garrett Seiler

Christopher R Tsoufakis

Nikki K Gomez

Suryansh Agarwal

Daniel E Fichter

Theodore V McConnell

Robert L Crowell

Noah Goodhart

Robert Ken Miller

Gabriel Gralla

Daniel Rassi

Paul Kiernan

A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.

System and method to measure effectiveness and consumption of editorial content

A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.

System and method for dynamically controlling sample rates and data flow in a networked measurement system by dynamic determination of statistical significance

A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.

System and method for universal, player-independent measurement of consumer-online-video consumption behaviors

A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.

System and method for measuring mobile advertising and content by simulating mobile-device usage

Growing community of inventors

New York, NY, United States of America

Aniq Rahman