The Nielsen Comapny (us), LLC

Anil Pratap Singh

Matthew VanLandeghem

Lindsey Rabhan

Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions transmitted via a network in response to access to media by a first set of individuals, obtaining, from a database, second demographic-based impressions of the media accessed by a second set of individuals, and multiplying a vector of database proprietor impression data from the database by a pseudo-inverse matrix representative of misattribution data among a first and second set of individuals to calculate corrected demographic-based impression values.

Methods and apparatus to correct misattributions of media impressions

Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions via a beacon transmitted in response to access to content by a first set of panelists, obtaining, from a database proprietor, second demographic-based impressions of the content on a second set of persons, forming a pseudo-inverse matrix determined based in part on the first impressions, and having a truncated value and a damped value to form third demographic-based impressions of the content on the second set of persons based on the second impressions, and computing at least partially corrected demographic-based impressions values by multiplying a vector of database proprietor impression data by the pseudo-inverse matrix.

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Batavia, IL, United States of America

Anil Pratap Singh