Hubspot, Inc.

Angela DeFranco

Tim Hennekey

Jonathan Meharry

Asher Krim

Matthew Barby

Theodore Cleveland

The present system and method relate to an automated crawler for crawling a primary online content object and storing a set of results, a parser for parsing the stored set of results to generate a plurality of key phrases and a content corpus, a plurality of models for processing at least one of the plurality of key phrases or the content corpus, wherein the processing results in a plurality of topic clusters which arrange topics within the primary online content object around a core topic based on semantic similarity, a suggestion generator for generating a suggested topic that is similar to at least one topic among the plurality of topic clusters and for storing the suggested topic, and an application for developing a strategy for development of online presence content.

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Cambridge, MA, United States of America

Angela DeFranco