Xandr Inc.

Sandia Corporation

Andrew Sweeney

Arel Ives Lidow

Eric M Hoffert

Jeffrey N Weiss

Alexander Krassel

Vikki Pitts

Matt Kendall

Heran Yang

Jose Antonio Cabal-Ugaz

Vincent Urias

Kristopher Watts

Brian P Van Leeuwen

Tan Q Thai

Yaron Lissack

Samuel Seljan

Michael McNeeley

Sandesh Devaraju

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

Systems and methods for reducing digital video latency

Mediation data may be prefetched to reduce latency associated with presentation of digital media. Prior to the selection of online content associated with presentation of digital media in a media space, a mediation process may be initiated. Initiating the mediation process may include prefetching mediation data from a remote server, wherein the mediation data includes a media tag corresponding to a particular media item and valuation data indicative of a value of presenting the particular media item in the media space. After the selection of the online content, the mediation process may be completed. Completing the mediation process may include sending the mediation data to a remote allocation manager, and receiving allocation data indicative of a digital media item to be presented in the media space. Subsequent to the completion of the mediation process, the digital media item identified by the allocation data may be presented in the media space.

Systems and techniques for prefetching data

Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.

Methods and systems for dynamic auction floors

Embodiments of network testbed creation and validation processes are described herein. A 'network testbed' is a replicated environment used to validate a target network or an aspect of its design. Embodiments describe a network testbed that comprises virtual testbed nodes executed via a plurality of physical infrastructure nodes. The virtual testbed nodes utilize these hardware resources as a network 'fabric,' thereby enabling rapid configuration and reconfiguration of the virtual testbed nodes without requiring reconfiguration of the physical infrastructure nodes. Thus, in contrast to prior art solutions which require a tester manually build an emulated environment of physically connected network devices, embodiments receive or derive a target network description and build out a replica of this description using virtual testbed nodes executed via the physical infrastructure nodes. This process allows for the creation of very large (e.g., tens of thousands of network elements) and/or very topologically complex test networks.

Network testbed creation and validation

Growing community of inventors

Brooklyn, NY, United States of America

Andrew Sweeney