Ack Ventures Holdings, LLC

Andrew Rusiecki

Harry B Kargman

Jeremy Sadwith

A technique for dynamic digital ad configuration of digital ads being displayed on web pages and other digital properties is discussed. In one embodiment a site-specific Ad Tag is used to formulate a request for ad creatives for a publisher web page based on previously stored website configuration settings and dynamically retrieved targeting parameters. Ad creatives satisfying the request are identified and advertiser configuration settings for the identified and retrieved ad creative may be further adjusted based on the publisher website configuration settings before the ad creative is displayed on the website. Further, the site-specific Ad Tag may continue to monitor a performance of the displayed ad creative after the ad creative has been displayed on the web page of the publisher to optimize display and acquire information.

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New York, NY, United States of America

Andrew Rusiecki