Excalibur Ip, LLC

Yahoo! Inc.

Oath Inc.

Andrew Poon

Conrad Wai

Michael Eric Plasmeier

Rafael Vasconcellos Coelho

Scott Richard Andress

Carrie Christina Merry Barkema

Guilherme De Barros Chapiewski

Tingyi Wu

Sophia Thitirat Perl

Arnabnil Bhattacharjee

Alicia Korn

Enrique Andres Munoz Torres

Vanessa Ilona Grass

Guy Hepworth

Ivan Young Lee

Abhay K Gupta

Yihong Zhao

A modular search object framework can provide modular search results including sponsored entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section or at least parts of the section may be sponsored by one or more entities. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around. The visual objects and features associated with the objects may be monetized.

Entity sponsorship within a modular search object framework

A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result.

Systems and methods for advertising using sponsored verbs and contexts

A modular search object framework provides modular search results including entity and non-entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around.

Modular search object framework

A modular search object framework provides modular search results including entity search results reflecting the intent of a searcher. Also, an interface (such as a graphical user interface provided by the framework), aids in organizing results (such as links, titles, and description) according to the intent of the user as manifest in the search query and interactions with the interface. Circuitry of the framework also predicts user intent from historical information corresponding to the searcher (or to a group with which the searcher is associated).

Intent based search results associated with a modular search object framework

Display screen or portion thereof with a graphical user interface

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San Francisco, CA, United States of America

Andrew Poon