Google Inc.

Snap Inc.

Andrew Maxwell

Ching Law

David Gehrking

Sumit Agarwal

Gokul Rajaram

Brian Axe

Xiaoyu Wang

Xuan Huang

Shuai Tong

Mehrdad Jahangiri

Leora Ruth Wiseman

Athena Rich

Leora Wiseman

In various embodiments described herein, a visualization system receives message requests from client devices, wherein the message requests comprise at least location data that identifies a location of a client device, and media content, wherein the media content includes at least one of image data, audio data, and video data. In response to receiving the message requests that comprise the media content, the visualization system analyzes and parses the media content to detect one or more tags embedded within the media content. In response to detecting the tag, the visualization system identifies a campaign or account referenced by or associated with the tag. Based on the identification of the campaign based on the tag within the media content, the visualization system determines a distribution of the campaign based on the location data from the message request.

Tag distribution visualization system

A system of generating targeted user lists using customizable avatar characteristics includes a messaging server system. The messaging server system includes an application server that generates a database of mutable avatar characteristics, a database of style categories, and a targeted user list. The application server then causes a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers included in the targeted user list. Other embodiments are disclosed.

System and method of generating targeted user lists using customizable avatar characteristics

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Suggesting targeting information for ads, such as websites and/or categories of websites for example

Suggesting targeting information for ads; such as websites and/or categories of websites for example

A Website may be automatically categorized by accepting Website information, determining a set of scored clusters for the Website using the Website information, and determining at least one category of a predefined taxonomy using at least some of the set of clusters.

Categorizing objects, such as documents and/or clusters, with respect to a taxonomy and data structures derived from such categorization

A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.

Growing community of inventors

Los Angeles, CA, United States of America

Andrew Maxwell