Normark Innovations, Inc.

Andrew Jones

Stephen Elliott Gibson

Philippe Guigo

A fishing lure having stabilizing wing-like fins along each side of the lure body is generally described. Stabilizing wing-like fins allow the lure to be trolled or retrieved under the water surface while remaining upright and swimming in a life-like motion. The stabilizing wings define a top surface and a bottom surface. The top surface is substantially perpendicular to the lure body. The bottom surface twists along an arcuate line from a plane that begins acute to the side surface of the lure body to a plane that is substantially perpendicular to the side section of the lure body. The lure can also include a diving element towards the head section of the lure. The diving element can be a weight located within the head section of the lure.

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Westville, South Africa

Andrew Jones