Google Inc.

Andrew Gildfind

Simon Michael Rowe

Ant Oztaskent

Yaroslav Volovich

Raimundo Mirisola

Ken Krieger

Nick Salvatore Arini

Iain Merrick

James Robert Stewart

Kyle Maddison

Alastair Peter William Maw

Nicholas Salvatore Arini

William Kunz

Kerstin Kuehne

Faris Zerdoudi

Methods, systems, and computer programs encoded on a computer storage medium, that relate to conditionally interpreting a single style definition within a same page. Methods include receiving a request to present third party content in a third party content block on a publisher-provided content page. A single style identifier and one or more attributes are obtained from the content page. Subsequently, a third party content item is selected from a content source. Using the single style identifier and the one or more attributes, a first rule is identified that specifies a set of style parameters for content selected for presentation in the third party content block from among a plurality of rules specifying different styles for a respective plurality of third party content blocks. The third party content item is formatted according to the style parameters of the first rule and provided for presentation with the third party content block.

Conditional interpretation of a single style definition identifier on a resource

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

Customized variable television advertising generated from a television advertising template

A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or mora signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.

Personal measurement devices for media consumption studies

A system and method for retrieving shared content by a proxy is provided. The system and method includes a data store comprising a computer readable medium storing a program of instructions for performing the retrieving of the shared content by the proxy; a processor that executes the program of instructions; a data aggregation unit to receive information about an Internet user associated with a web browser from a first data provider and a second data provider, and to aggregate the received information; a vector creation unit to create a vector based on the aggregated received information; a proxy communication unit to transmit the vector to the proxy, and to receive a short term cookie based on the vector from the proxy; and a shared content receiving unit to receive shared content from an online shared content network based on the short term cookie.

Retrieving shared content by proxy

A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or more signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.

A method at a first device includes receiving a first content stream, the first content stream including a first content item and one or more first advertisements inserted in the first content item; receiving first advertisement information, where the first advertisement information is provided by an authorized source and indicates times at which the first advertisements are inserted in the first content item; generating a second content item by removing the first advertisements from the first content item in accordance with the first advertisement information; and outputting the second content item to a display.

Remixing content received by a set-top box

A computer-implemented method for collecting and managing TV viewership data from multiple TV metering data providers is disclosed. The method includes: receiving an event log file at a distributed computer system that includes multiple computers; dynamically selecting one or more computers according to a predefined sharding function; at each of the selected computers: allocating a set of compressed event records, which corresponds to a subset of the event log file, at predetermined locations within the memory of the computer; and in accordance with a predefined schedule, replicating the compressed event records from a respective one of the selected computers to one or more other computers of the distributed system such that there are at least two replicas of any event record on at least two computers of the distributed computer system.

Method and system for collecting and managing TV viewership data

Aspects of the disclosure may relate to detecting, by a computing device, a first user input comprising a first gesture to interact with a touch-sensitive screen of the computing device. Aspects may also include detecting a second user input comprising a second gesture using the touch-sensitive screen of the computing device. Aspects may also include, responsive to detecting the first user input, initiating a hover mode of interaction in a graphical user interface.

Hover-over gesturing on mobile devices

A method for providing efficient and accurate estimates of TV viewership ratings through a distributed computer system that includes multiple computers is disclosed. The method includes: receiving a query from a client at the distributed computer system; dynamically selecting one or more computers according to a predefined sharding function; at each of the selected computers, determining a count of qualified event records that satisfy the query; aggregating the respective counts of qualified event records determined by the selected computers; statistically projecting the aggregated count of qualified event records into an estimated total count of qualified event records on the distributed computer system; and returning the estimated total count of qualified event records to the requesting client.

Method and system for providing efficient and accurate estimates of TV viewership ratings

A system and method for re-serving shared content are provided. The system includes a first impression detection unit to detect a user's consumption of the shared content via the metering data; a user detection unit to detect a device associated with the user; a shared content retrieval unit to retrieve the shared content based on the user and the device; and a shared content communication unit to transmit the shared content to the detected device.

Re-serving shared content

A method at a first device coupled to a display includes: when no second device is linked with the first device, receiving a first content stream, the first content stream including a content item and one or more first advertisements, and outputting the content item and the first advertisements to the display. The method also includes: when a second device is linked with the first device, receiving a second content stream, the second content stream including the content item and not including the first advertisements, and outputting the content item to the display without the first advertisements.

Distribution of advertising-free content and replacement advertising to distinct devices

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing data. In one aspect, a mixer server receives a request for a visualization of television reporting data, translates the request for the visualization of the television reporting data into sharded requests, and provides each sharded request to a respective shard server. Each shard server processes a respective proper subset of the television reporting data to generate data representing the visualization, and provides the data representing the visualization to the mixer server. The mixer server aggregates the data representing the visualizations received from each of the shard servers, and provides the aggregated data representing the visualization as a response to the request for the visualization of the television reporting data.

Growing community of inventors

London, United Kingdom

Andrew Gildfind