Service Management Group, Inc.

Andrew Fromm

Eric H Weiss

Dennis Ehrich, Jr

Andrew Volpe

Robert Luedeman

Joe Cardador

A method and system are provided for providing incentives and rewards to consumers in return for their sharing of their electronically-derived consumer location data and sharing their opinions and feedback. The system may be programmed to determine parameters of a reward offered to an individual consumer or group of consumers based on or more criteria. In addition, location-derived insights and information reported by the consumers may be used to segment and customize the available incentives and rewards for each consumer. Reward redemption analytics may also be used to evaluate the effectiveness of reward customization.

Consumer analytics system that determines, offers, and monitors use of rewards incentivizing consumers to perform tasks

Techniques that may be used by a consumer analytics system to track consumers' knowledge of brands and interactions with brands based in part on location data for consumers and responses to surveys that are distributed to consumers based at least in part on location data for the consumers. Such location data may be received, for example, from mobile devices operated by the consumers. A brand strength may represent any suitable measurement of a fraction or share of a market category. In some embodiments, a consumer analytics system may determine brand strength for a business using factors that each represent a 'share' of a market category held by a business. The system may additionally track changes in these factors over time. Examples of factors that may be tracked include brand awareness for a business, brand accessibility for the business, brand consideration, brand usage, and brand favorites.

Growing community of inventors

Mission Hills, KS, United States of America

Andrew Fromm