Amazon Technologies, Inc.

Anand D Paka

Rajendra Kumar Vippagunta

Sarthak Anand

James Joel Massey

Shrinivas Mohan

Aditya Rekha Dharanipragada

Anand Subbarayan

Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.

Integrating social networking systems with electronic commerce systems for gift campaigns

Disclosed are various embodiments for facilitating gift campaigns in a social networking system. An initiator of a gift campaign can select a recipient of a gift campaign as well as participants. Embodiments of the disclosure can facilitate selection of participants, collection of funds for the gift campaign and fulfillment of the gift to the recipient.

Gift campaigns in a social networking system

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Seattle, WA, United States of America

Anand D Paka