Integral Ad Science, Inc.

Ana Calabrese

Kiril Tsemekhman

Mattia Fumagalli

Mandeep Singh Badwal

Anthony J Sabelli

Sergei Izrailev

Stefano Vegnaduzzo

Masroor Naved

Bradley O Timmers

Amy Shriber

Samphel Norden

David Joseph Marquard, Iii

Jason Lloyd Shaw

Igor Benyaminov

Katia Eliseeva

Michael Kim

Rafael Bagmanov

Methods, systems, and media for estimating the causal effect of different content exposure levels are provided.

Methods, systems, and media for estimating the causal effect of different content exposure levels

Methods, systems, and media for determining the impact of content campaigns using surveys are provided. In some embodiments, approaches for measuring the impact of content campaigns with attitudinal metrics assessed through surveys are provided.

Methods, systems, and media for determining the impact of content campaigns using surveys

Methods, systems, and media for generating a media quality score associated with the presentation of a content item are provided. In some embodiments, the method comprises: receiving a plurality of measurement streams associated with a presentation of a video content item comprising a plurality of frames; extracting, using the hardware processor, a plurality of measurements from the plurality of measurement streams; associating each measurement of the plurality of extracted measurements with a particular time position of the presentation of the video content item, wherein groups of measurements are associated with each time position of the presentation of the video content item; determining an interaction score between each measurement in a group of measurements at each particular time position of the plurality of measurement streams to obtain a plurality of interaction scores for the plurality of measurement streams at each time position; combining the plurality of interaction to generate a media quality score for the presentation of the video content item; determining whether the video content item was presented as intended by a content provider; and transmitting a notification that includes the media quality score and that includes an indication of the determination of whether the video content item was presented as intended by the content provider.

Methods, systems, and media for generating a media quality score associated with the presentation of a content item

Mechanisms for inhibiting the transmission of media content based on frequency and exposure measurements are provided. In some embodiments, the method comprises: receiving consumption information of a plurality of content items associated with a plurality of viewers; determining, from the consumption information, exposure frequency for each viewer of the plurality of viewers, exposure time of a set of content items provided to each viewer of the plurality of viewers, and lift for each viewer of the plurality of viewers, wherein the lift corresponds to a difference of an expected number of treated conversions and an expected number of untreated conversions over a sum of the expected number of treated conversions and the expected number of untreated conversions; determining an optimal exposure frequency and an optimal exposure time based on the exposure frequency, the exposure time, and the lift; generating (i) a first user segment in which a plurality of additional content items should be provided to a viewer of the plurality of viewers, (ii) a second user segment in which at least one additional content item should be provided to the viewer of the plurality of viewers, and (iii) a third user segment in which no additional content items should be provided to the viewer of the plurality of viewers; receiving a request for a content item from a user device; determining whether the user device should be assigned with the first user segment, the second user segment, or the third user segment; in response to determining that the user device should be assigned to the first user segment, transmitting the plurality of additional content items until determining that the user device should be assigned to the second user segment based on updated exposure frequency information and updated exposure time information; continuing to transmit the at least one additional content item to the user device while the user device is positioned within the second user segment until determining that the user device should be assigned to the third user segment based on the updated exposure frequency information and the updated exposure time information; and inhibiting the presentation of any additional content items on the user device in response to the user device being positioned within the third user segment.

Methods, systems, and media for inhibiting the transmission of media content based on frequency and exposure measurements

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New York, NY, United States of America

Ana Calabrese