Google Inc.

An-Tai Li

Mikael Bonnevie

Brendan Khoi Luu

Sara Christine Adkins

Alexander Mermelstein

Yucheng Wang

Wenchao Tong

David Francis Pomeroy

Ranmin Chen

Priscilla Pun

Calvin Cheng

Example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. The example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. The example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. The example method includes obtaining, by the content provider computing system, content item elements from a content provider. The example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. The example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.

Compositions rendering for publisher-rendered native content items in applications

A multimedia communication system for transmitting a display responsive multimedia content message to an end user computing device to be rendered on a display device. The multimedia communication system comprises a content packager that assembles a multimedia content package comprising the multimedia content message, and a content renderer that generates a display responsive multimedia content rendering application associated with the multimedia content message, wherein the multimedia content message includes a source artifact having an image, a content artifact having text, and a contextual selector having a hyperlink, and wherein the display responsive multimedia content rendering application includes one or more annotations or instructions to render the multimedia content message to display the source artifact to occupy a substantial portion of a display area for the multimedia content message.

System and method that facilitate display responsive message rendering on client device

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Mountain View, CA, United States of America

An-Tai Li