Nbcuniversal Media, LLC

Amy Shriber

Sheau Bao Ng

Pavel Fort

A method for constructing a context profile within a system implementing symmetrical object profiles. The method includes establishing one or more contextual boundary parameters defining a context within which transactions occur. A plurality of transactions associated with the context is filtered using the contextual boundary parameters to obtain a pool of filtered transactions. Each of the transactions is conducted between at least two objects in the system including a plurality of objects associated with the symmetrical object profiles. An array of filtered objects including objects involved in at least one filtered transaction is established. Each filtered object is defined by a current version of a corresponding object profile and is associated with a corresponding transaction. The method includes generating a context object profile associated with the context that is based on attribute values of filtered object profiles associated with the array of filtered objects.

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Brookly, NY, United States of America

Amy Shriber