Facebook, Inc.

Amy Cole

Kevin York Systrom

One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user.

Method for selectively advertising items in an image

One variation of a method for displaying a product-related image to a user while shopping includes: loading an image to a social networking system; receiving a tag including identification of an item visible in a region of the image; based on the tag, correlating the item with a product; posting the image to a social feed within the social networking system, the social feed including a set of photos related to the product; receiving a scan from a user, the scan generated through a mobile computing device carried by the user; correlating the scan with the product; and displaying the image within a social networking interface accessible through a display of the mobile computing device.

Method for displaying a product-related image to a user while shopping

One variation of a method for linking images in social feeds to branded content includes: loading an image to a social networking system; receiving, from a first user, a tag including identification of an item visible in a particular region of the image; associating the tag with the particular region of the image; based on the tag, correlating the item with a particular brand; posting the image to a social feed of the particular brand within the social networking system; and in response to interaction with the image, in the social feed, by a second user, directing the second user to brand content specified by the particular brand.

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Menlo Park, CA, United States of America

Amy Cole