Oracle International Corporation

Amitha Pulijala

Terje Strand

Sharath Rajasekar

Boris Selitser

Binod Pankajakshy Gangadharan

Daniel Jansson

Karthic Loganathan

Honggang Frank Zhu

Phelim O'Doherty

The present invention provides a system and method for real-time communication signaling between HTML5 endpoints and between HTML5 endpoints and the IMS Core of a telecommunications network. The method adapts complex signaling on the server-side into simple operations towards the Web. In an embodiment the system includes an integrated web-enable session border controller (WSBC) including a network-side controller/a signaling engine, a media gateway and a client-side controller. The client-side controller provides a JavaScript API to encapsulate the signaling layer. The WSBC also includes session border control functionality, terminates Internet domain communications with the client-side, parses, and normalizes the Internet domain communications into an internal protocol suitable for communication with telecommunications network systems. The system thereby provides a dedicated signaling channel with the network-side controller for applications on the client to interact with telecommunications network services.

Integrated web-enabled session border controller

A communications advertising system is described for delivering ad content to subscribers of a telecommunications network. The system performs traffic handling by using at least two limits for regulating message transmission. During processing, a network node of the system can continuously monitor the quantity of message traffic being processed. If the node detects that the quantity of traffic has decreased below a first limit, it can initiate the processing of reserved bulk messages. The node then continues to transmit the bulk traffic while still measuring the quantity of message traffic being processed. If, thereafter, the node detects that the quantity of overall message traffic being processed has exceeded a second limit, the processing of bulk messages is halted until the quantity of regular traffic decreases below the first limit once again, at which point the node can resume processing the bulk message traffic.

Traffic handling for mobile communication-based advertisements

A mobile communications marketing and advertising platform is described for delivering advertising content to subscribers of a telecommunications network over telecom-based channels, such as SMS, MMS and WAP Push. The platform is integrated with business tools, such as business process execution language (BPEL) based systems, business intelligence (BI) systems, Billing and Revenue Management (BRM) and business analytics monitoring (BAM) systems. By integrating these systems, the business tools can leverage the data generated by the mobile marketing and advertising platform in order to provide an improved view, analysis and understanding of the content delivery process. Similarly, the mobile marketing platform can utilize the functionality provided by the integrated business systems in order to more efficiently deliver the advertising content to subscribers.

Mobile advertisement and marketing integration with business process and workflow systems

A communications marketing and advertising system is described for delivering advertising content to subscribers of a telecommunications network. The system includes a marketplace component accessible by advertisers and ad space owners, which is used to create ad space for delivering content to subscribers of a telecommunications network. The marketplace allows advertisers to submit bids on the ad space and the ad space owners to approve or reject the bids. The system also includes a campaign manager that creates a campaign upon determining that the bid has been approved by the ad space owner. The campaign includes a set of messages containing ad content to be sent out to the subscribers. The subscriber profile module of the system obtains profile data associated with the subscribers of the telecommunications network and customizes the content of the messages according to the profile data. The ad engine delivers the messages to the recipients.

Growing community of inventors

Milpitas, CA, United States of America

Amitha Pulijala