Amazon Technologies, Inc.

Amit Vasant Kulkarni

John Martin Miller

Michael Lee Loritsch

Ross Tucker

Michael John Liddell

Shawn Paul Smith

Runhe Tian

Eli Harlan Pinkerton

Sapan Purohit

Timothy Bradford Shoaf

Delivery of directed content to semi-connected devices is provided. In some embodiments, content packages configured to be presented at a semi-connected device can be partitioned into alternative content packages. The alternative content packages are seamless to a publisher of the content packages and that permits backward compatibility with existing technology. Configuration of presentation attributes of the alternative content packages can be accomplished via rules that contemplate several delivery factors, such as publisher of the content package; type of the content package; type of the semi-connected device; and/or a model of such a device. Application of such rules for a content package can result in customized metadata that controls presentation of a media asset associated with the content package.

Presentation of directed content at semi-connected devices

Growing community of inventors

Bellevue, WA, United States of America

Amit Vasant Kulkarni