Google Inc.

Amit Khanna

Subhadip Sarkar

Shibani Sanan

Prashast Khandelwal

Philip Andrew McDonnell

Puneet Gupta

Shun Kawamura

Ajay Ananth Krishna

Jyotirmaya Akkad

Linus Page Chou

Yun Huang

Ajit Apte

Timothy Lai

Rakesh Yadav

Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

Systems and methods of determining a geographic location based conversion

This specification describes technologies relating to launching applications from content items in webpages. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a content item including a first data element that identifies an application and a second data element that identifies a product. The methods may further include displaying the content item, receiving a user selection of the content item, and, in response, automatically checking if the application is installed on a user device. The methods may further include transmitting a request, including the first data element, to a server and installing the application identified by the first data element on the user device. The methods may further include launching the application with the second data element as an input so that the first content displayed by the application relates to the product.

Launching applications from webpages

Systems and methods include receiving an indication of a hardware or software configuration of a client device. Content associated with a downloadable application is identified by matching installation requirements for the application to the hardware or software configuration of the device.

Device configuration based content selection

Methods, apparatuses, and computer programs are presented for updating song playlists based on received rating inputs from user devices. One method includes receiving information associated with songs in an initial playlist from a host device by a server. The server generates a rating interface for the initial playlist, which is associated with an image code. The image code for the rating interface is sent to the host device so that the user devices can access the rating interface via the image code. After one or more user devices provides rating inputs to the songs in the initial playlist, the received one or more rating inputs are analyzed to produce an adjusted playlist. The method further includes transmitting the adjusted playlist to the host device to be executed.

Method and apparatus for updating song playlists based on received user ratings

Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

Optimized display of ad landing page

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Mountain View, CA, United States of America

Amit Khanna