Google Inc.

Amit Khann

Philip Andrew McDonnell

Subhadip Sarkar

Shibani Sanan

Prashast Khandelwal

Puneet Gupta

Shun Kawamura

Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

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Mountain View, CA, United States of America

Amit Khann