Overstock.com, Inc.

Amit Goyal

Yugang Hu

Seth Moore

Jp Knab

J P Knab

A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at least partially, the target content. The method further includes processing the target source code block to determine a relative metric for the target content with respect to a layout of the search results webpage. Thereafter, the relative metric may be utilized to optimize advertising expenditures in order to improve a relative position of the target content.

Growing community of inventors

South Jordan, UT, United States of America

Amit Goyal