Jive Software, Inc.

Amir Leshem

Oudi Antebi

Roy Antebi

Sagi Eliyahu

Ran Hanoch Meiteles

A method and a device are disclosed including an integrated connection between a Social Business Network (SBN) and a webpage configured to provide context-based relevant information about content and/or metadata associated with the webpage. A SBN provides business-oriented information in a social networking environment. In some embodiments, SBN connection automatically provides information about the webpage's owner, or is used used or to start a conversation with another user. In still other embodiments, the SBN connection may retrieve information from external sources such as Facebook&#xae;, web, and databases associated with the SBN, including prior relevant conversations, project information, participant information, articles, historical data, and the like. In various embodiments, the SBN connection is in the form of a browser plugin component, which may be enhanced by custom software cartridges developed by customers of SBN to dynamically alter the behavior or add functionality to the SBN plugin component.

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Rishon Lezyyon, Israel

Amir Leshem