Disney Enterprises, Inc.

Allan D Jones, Jr

John Holbrook Crocker

Bob Hickman

Michael Veprinsky

Systems and methods for generating and displaying a graphical representation of a player type profile. A respective player type profile may be generated for each of a plurality of users of a virtual environment that characterizes each user by a predominant player type. Player types may be defined by the designers of the virtual environment. The player type profile may be generated by logging the actions performed by the user when connected to the virtual environment and then analyzing the actions to determine the best characterization for the user.

Characterization of player type by visual attributes

A method for enabling purchases of status items associated with an online virtual game is disclosed. The method involves: determining that a player of the online virtual game has achieved a first objective defined in the online virtual game, and informing an online store that the player has achieved the first objective. The online store is configured to allow the player to purchase a first status item for achieving the first objective. The first status item comprises a real-world indication that the player has achieved the first objective. The online store is configured to allow a particular player to purchase a particular status item associated with achieving a particular objective in the online virtual game that conveys that the particular player has, in fact, achieved the particular objective. The online store is configured to not allow the particular player to purchase the particular status item without actually having achieved the particular objective.

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Valencia, CA, United States of America

Allan D Jones, Jr