Microsoft Technology Licensing, LLC

Ali Khan

Zhangwei Xu

Martin D Hall

Mark James McNulty

Alexander Bussmann

Dhiresh Kumar

Gaurav Singhal

Jennifer Hilary Kays

Systems and methods are provided for delivering contextual advertising to a vehicle. An example system may include a profiler module executed by an onboard computing device of the vehicle, and configured to aggregate vehicle event data from a plurality of vehicle-based event sources, and to develop user profile data based on the vehicle event data. A communication agent may also be executed by the onboard computing device, and configured to transmit the user profile data to an advertising service executed on an advertising server via a communication network. The communication agent may also be configured to retrieve an advertisement from the advertising service. The advertisement may be selected based on content of the user profile data. The system may also include an interface module executed by the onboard computing device, and configured to present the advertisement via a display, and/or speaker associated with the onboard computing device.

Delivering contextual advertising to a vehicle

Systems and methods are provided for linking a web identity and a portable device to provide web access to a user from a vehicle. An example system includes a presence agent that may be configured to validate the presence of the portable device in the vehicle by recognizing a device identifier saved on the portable device. After the presence of the portable device is validated, a security manager may receive a user identifier, and verify if the user identifier corresponds with a known user value. Then, the security manager may send a user identity secure proxy to a credential manager. The credential manager may be configured to receive the user identity secure proxy, and in response, pass one or more credentials to a computing device onboard the vehicle. The credentials may indicate that the user is authorized to access one or more web services from the computing device.

Linking web identity and access to devices

A navigation device includes a communication subsystem and a navigation subsystem. The communication subsystem communicates with a remote navigation database via a gateway using variable-size data payloads. Each variable-size data payload is accompanied by a content-identifier and a size-identifier. The navigation subsystem determines a current position of the navigation device and encodes the current position of the navigation device as one or more position payloads that are sent from the communication subsystem to the remote navigation database via the gateway. Each position payload is sent with an accompanying content-identifier and size-identifier.

Navigation communication with self-identifying elements

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Duvall, WA, United States of America

Ali Khan