Persado Intellectual Property Limited

Other

Alexios Vratskides

Assaf Baciu

Guy Stephane Krief

Ori Einstein

The present invention provides a system and method for optimizing a message. Components of a starting message are identified, and at least one rule is applied for modifying at least one message component to create at least one variation of the starting message. Message variants are tested by sending each variant to a sample of people and measuring a response rate for each sent message variant. The measured response rates are used to create an optimal version of the message. In one embodiment, message variants may be created and tested in multiple rounds.

Message optimization

Embodiments of the present invention provides a system and method for extracting information pertaining to a portable wireless communications device () which is connectable to a cellular communication network comprising the steps of: disposing the portable wireless communications device within an enclosure () substantially impenetrable by electromagnetic radiation; generating a cell of a cellular communication network within the enclosure; transmitting a signal to the device, the transmitted signal being suitable for initiating registration of the device with the generated cell; receiving a signal from the device comprising information pertaining to the device, the received signal being suitable for registering the device with the generated cell; and extracting information pertaining to the device from the received signal. Embodiments also provide the additional step of generating a message dependent upon the extracted information and transmitting the same, via the generated cell, to the user's device.

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London, United Kingdom

Alexios Vratskides