Google Inc.

Alexandra Baugher

Pavan Kumar Desikan

Adam Isaac Juda

Michael M Meyer

Ilia Mirkin

Julie A Black

Sheridan Kates

A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.

Formatting a user network site based on user preferences and format performance data

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns ('experiment campaign') and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.

Multi-campaign content allocation

Methods and systems for providing a report based on a negative keyword may include receiving search query data and advertiser data including a negative keyword, matching the search query data to a negative keyword, and providing display data representing a report including an indication that an advertisement was blocked from being shown in response to a search query based on the negative keyword.

Providing a report based on a negative keyword

Multi-campaign content allocation based on experiment difference data

Growing community of inventors

San Francisco, CA, United States of America

Alexandra Baugher