Yahoo Ad Tech LLC

Alexander Zlotnik

Yair Koren

Yohay Kaplan

Abraham Shahar

Tal Cohen

One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.

Growing community of inventors

Haifa, Israel

Alexander Zlotnik