Google Inc.

Alexander Paul Carobus

Narayanan Shivakumar

Darrell Anderson

Jeffrey Adgate Dean

Georges R Harik

Deepak Jindal

Yingwei Cui

Paul Thomas Buchheit

Nicholas Lynn

Keith Jonathan Coleman

Niniane Wang

Alex Roetter

Uma Mahadevan

Jared Jacobs

Giao Nguyen

Paul Buchhcit

Ben Davenport

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

Serving advertisements based on content

A method of serving an electronic document in response to a client request includes identifying an electronic document requested by a client. At least one information entity matching at least one predetermined information entity type is extracted from the electronic document. One or more links are then generated for each extracted information entity and are served to the requesting client in connection with other information corresponding to the at least one information entity and the electronic document. In some embodiments the electronic document is an email message, SMS message, transcribed voice message, or a combination of such messages. In some embodiments the extracted information entity is a physical address, an email address, a phone number, an object identification number, a product name, a company name, a stock symbol, a movie title, a book title, a calendar entry, an individual's name, a city name, a URL, or event information.

System and method for targeting information based on message content

Among other disclosed subject matter, a computer-implemented method relating to selecting content for publication includes receiving a term to be used in selecting content for publication. The method includes obtaining information from a record using the received term, the information reflecting a correspondence between contents in a repository and the received term. The method includes determining, using at least the obtained information, a query to be performed on the repository for selecting at least part of the content.

Selecting content for publication

Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.

Selecting and/or scoring content-relevant advertisements

Content-targeted ads are served with e-mail. A unique content identifier ('CUID') is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user 'opens' the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.

Serving content-targeted ADS in e-mail, such as e-mail newsletters

Growing community of inventors

Mountain View, CA, United States of America

Alexander Paul Carobus