The Trade Desk, Inc.

Alexander L Schaefer

Dennis Cheung

Konstantinos Karampelas

Oliver J S Sourbut

This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a period of time. The systems and methods may include receiving a desired allocation; determining a first available allocation at a first time; generating allocation information for a second period comprising the first time; determining a second available allocation at a second time; determining a remaining available allocation, based on the allocation information and the second available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device after the second time.

Systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks

This disclosure is directed to systems and methods for generating and querying an index associated with targeted communications. A method may include receiving candidate identifiers, rates of targeted communication, and traits associated with the candidate identifiers. A method may include generating a candidate index including one or more dimensions associated with candidate traits. A method may include receiving a query associated with desired candidate traits, determining if one or more candidates appear in the dimensions associated with the desired traits, and intersecting the dimensions to determine if one or more candidates appear in all of the dimensions associated with the desired candidate traits. A method may include generating a result set based on the results of an intersecting computation. A method may include removing candidates from the result set and transmitting targeted communications on behalf of or to the candidates remaining on the result set.

Systems and methods for generating and querying an index associated with targeted communications

This disclosure is directed to systems and methods for selecting or eliminating candidate targeted communications. A method may include receiving candidate identifiers and traits associated with the candidate identifiers. A method may further include generating a candidate index including one or more dimensions associated with candidate traits. A method may further include intersecting the dimensions to determine if one or more candidates appear in dimensions associated with the desired candidate traits. A method may further include generating a result set based on the results of the intersecting computation. A method may further include selecting or eliminating candidates based on the results of the intersecting computation.

This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a first period of time. The systems and methods may include receiving a desired allocation; determining a first instantaneous available allocation at a first time; generating an allocation graph for a second period comprising the first time; determining a second instantaneous available allocation at a second time; determining a remaining available allocation at the second time, based on the allocation graph and the second instantaneous available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device during at least a portion of a third period of time between the second time and the third time.

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Boulder, CO, United States of America

Alexander L Schaefer