Ben Group, Inc.

Branded Entertainment Network, Inc.

Alexander Charles McFadyen

Tyler Folkman

Richard Ray Butler

Jacob Bradshaw Maughan

Theodore Sheffield

Estelle Evonne Cramer

This invention predicts results for a media clip posted to a social media influencer channel by maintaining a database of results data for media clips where an influencer channel includes media clips that include unstructured data, and structured data, and then provide to a first machine learning model a first set of channel data, extracting a first set of features, predicting a value for the first target variable, providing to a second machine learning model a second set of channel data including a second selection of structured data, and the predicted value of the first target variable, extracting a second set of features, and predicting a value for the second target variable.

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London, United Kingdom

Alexander Charles McFadyen