Branch Metrics, Inc.

Alexander Austin

Eric J Glover

Dmitri Ariel Gaskin

Kan Yu

Michael C Molinet

Sofus Attila Macskassy

Cheng-chao Yang

Maria Madalina Seghete

William Lindemann

Sojan Ponthanplavil Razallian

Rishi Khaitan

Antonio Garcia-Martinez

Colin Nathan Behr

A user device includes a local service module application and an advertising application. The user device receives, at the advertising application, advertisement data from an application-specific server associated with the advertising application. The advertisement data includes advertisement content data configured to render an advertisement. The user device is further configured to send the advertisement data from the advertising application to the local service module application. The user device is further configured to receive, at the local service module application, an advertisement request from an advertisement requesting application installed on the user device. The user device is further configured to send, from the local service module application, the advertisement data to the advertisement requesting application in response to the advertisement request.

On-device functionality using remote system updates

A user device includes a processing unit that executes a search application. Executing the search application causes the processing unit to receive a user search query, send the user search query to a plurality of target applications, and receive a set of search results from each of the target applications. Each search result includes application state access data configured to access an application state of the target application associated with the search result. Executing the search application causes the processing unit to rank the search results, display the ranked search results, and detect user selection of one of the displayed search results. Additionally, executing the search application causes the processing unit to send the application state access data associated with the selected search result to the target application associated with the selected search result and display the application state accessed using the application state access data.

Techniques for searching using target applications

A method includes receiving a request from a user device accessing a webpage, the request including a webpage uniform resource locator (URL) and a user device identifier. The method includes retrieving a list of events associated with the user device based on the device identifier. The method further includes retrieving sets of rules. Each set of rules indicates events and URLs that satisfy the set of rules. Each set of rules is associated with a template that includes link rendering data for rendering a link on the user device. The method includes identifying a set of rules that is satisfied by the received URL and events, transmitting link rendering data associated with the identified set of rules to the user device, and transmitting link routing data to the user device. The link routing data is configured to route the user device to an application state corresponding to the webpage.

Generating custom application links

A contextual deep linking server receives a request associated with a valid contextual deep link from a client device, the contextual deep link associated with link data indicating a particular configuration of an application. The server also receives, after determining that the client device has stored a previously generated fingerprint, stored contextual information for the client device identified by a locally stored fingerprint that matches the previously generated fingerprint. The server then generates, after determining that the client device does not have the previously generated fingerprint, a unique fingerprint of the client device based on a plurality of characteristics of the client device and determining contextual information of the request based on a characteristic of the client device. The server also transmits a response to the client device that is selected based on the contextual information of the client device such that the response is operable on the client device.

Contextual deep linking of applications

A client device transmits to a server a request associated with a contextual deep link, the contextual deep link associated with link data indicating a configuration of an application. The client device receives a response according to the contextual information of the client device. The client device initiates the application and transmits a request by the application for link data. The application on the client device generates a unique fingerprint of the client device based on a plurality of characteristics of the client device and transmits the unique fingerprint to the server. The client device receives the link data associated with the contextual deep link and configures the application according to the configuration indicated in the link data.

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Palo Alto, CA, United States of America

Alexander Austin