Turner Broadcasting System, Inc.

Alex Wellen

Chris Hinton

Don Loheide

Rajin Persaud

Michael Koetter

Marisa Gallagher

Michael Wise

Michael Quigley

Dave Ehlers

Jeremy Legg

Scott Teissler

Kc Estenson

Laura Poffenberger

Keith Chandler

Neda Davis

David Bohrman

K C Estenson

An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

Providing interactive advertisements

Computer program products, methods, systems, apparatus, and computing entities are provided for providing an enhanced media presentation. In one embodiment, an enhanced media presentation is provided. To provide the enhanced media presentation, one or more content items associated with subject matter associated with a segment of an enhanced media presentation are identified. Each content item may be associated with at least one uniform resource identifier. Then, a content object based at least in part on at least one content item is created. The content object is an abstract representation of the content item. The content object can be associated with the segment and provided for simultaneous displayed simultaneously with at least a portion of the segment.

Concepts for providing an enhanced media presentation

Methods and apparatus for increasing media consumption. The present invention can provide viewers increased access to content of interest across various platforms, such as online articles, online audio and video clips, and television and radio broadcasts. In an embodiment, an individual viewing content online, such as a news article, is given a link. The link provides the viewer access to a list of content related to the article being viewed. The related content is not limited to the platform related content across, and allows the user to view the content, automatically set the content to be recorded by a digital video recorder, or reserve the content for future viewing. By providing the user with convenient access to content across platforms, they are more given media content of interest. Accordingly, viewership of this content will increase through this connection of individuals with content that aligns with their interests.

Methods and systems for media consumption

Methods and apparatus for increasing media consumption are disclosed. The present invention can provide viewers increased access to content of interest across various platforms, such as online articles, online audio and video clips, and television and radio broadcasts. In an embodiment, an individual viewing content online, such as a news article, is given a link. The link provides the viewer access to a list of content related to the article being viewed. The related content is not limited to the platform related content across, and allows the user to view the content, automatically set the content to be recorded by a digital video recorder, or reserve the content for future viewing. Accordingly, by providing the user with convenient access to content across platforms, based on their interests, they are more given media content they are more likely to enjoy. Accordingly, viewership of this content will increase, through this connection of individuals with content that aligns with their interests.

Growing community of inventors

Atlanta, GA, United States of America

Alex Wellen