The Dtx Company

Alex Rogers

Patrik Andrew Devlin

Neil Wayne Cohen

Corey Benjamin Daugherty

Andrew Duplessie

Jack Armstrong

This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification ('RFID') embedded within the tag and/or scanning a machine-readable label ('MRL') visible from an outside of the tag. Systems may track and capture downstream user interaction with content presented in response to a scan. Systems may distinguish between scan of an MRL versus scans of an RFID chip. A scan of an MRL may trigger loading of a first scan destination on a scanning device. A scan of an RFID chip may trigger loading of a second scan destination on a scanning device. Systems may generate analytics on detected differences between whether an MRL or RFID chip is scanned.

Growing community of inventors

Greenwich, CT, United States of America

Alex Rogers