Facebook, Inc.

Alex Himel

Michael Steven Vernal

Yu Huang

Wayne Kao

Ming Hua

Carl Philip Sjogreen

Avichal Garg

Dan Ionut Fechete

Yang Qin

Lu D Chen

Saurabh Prafulla Chakradeo

Xinpan Xiao

Gabriel Levi

Dharmesh A Bhatt

Samuel Wharton Lessin

Austin Haugen

Robert Taaffe Lindsay

Andrew Rothbart

Matej Hrescak

Zachary Ethan Carpen Rait

Henry Zheng Zhang

Matthew D Wyndowe

A social networking system (SNS) may determine the integrity of a social application. In particular, the SNS can receive communications and tags associated with different subsets of the communications from the social application. Thereafter, the SNS can distribute the communications, and monitor for user interactions performed on the communications. Subsequently, feedback indicating the integrity of the social application can be provided. The feedback can be based on the user interactions performed on the communications. The feedback can also be provided according to the tags. In particular, a set of feedback information can be provided for each tag, where the set is based on the user interactions performed on the subset of communications associated with the tag. By providing feedback in this manner, A-B testing can be performed. In one embodiment, the operating state for the social application can be determined based on the integrity of the SNS.

Determining and providing feedback about communications from an application on a social networking platform

In one embodiment, a method includes accessing a social graph by a social-networking system. The social graph includes a plurality of nodes and a plurality of edges connecting the nodes. The social-networking system may receive a trigger action from a first user. In response to the trigger action, the social-networking system may generate reaction-cards based at least in part on the trigger action where each reaction-card is associated with a structured query referencing nodes and edges of the social graph. The social-networking system may calculate a reaction-card score for each reaction-card, where the reaction-card score is based on a relevance of the structured query associated with the reaction-card to the trigger action and user-engagement factors. The social-networking system may then send each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the first user.

Generating cards in response to user actions on online social networks

In one embodiment, a method includes receiving, from a client device of a user of an online social network, an input from the user to access a card-stack interface, generating a plurality of cards, where each card comprises a suggested query referencing a query-domain associated with the online social network and one or more query-filters, and where each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, and each search result referencing an object of the online social network matching the suggested query of the card; and sending, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards.

Generating card stacks with queries on online social networks

Third-party systems outside of a social networking system allow a user of the third-party systems that is also a user of the social networking system to perform an action on the third-party system that are communicated to the social-networking system. Additional actions on the third-party system may be associated with the action. These additional actions are communicated to the social networking system, which identifies the action from the third-party system and associates the additional actions with the identified action. The social networking system may notify the user that performed the action of the additional actions. Also, the social networking system may notify additional social networking system users of the action and of additional actions on the third-party system associated with the action.

Identifying interactions by social networking system users with identified actions performed outside of the social networking system

A social networking system includes a mechanism for generating nodes in the social graph corresponding to web content external to the social networking system. These nodes allow the social networking system to track user interactions within the social networking system about web content external to the social networking system. The web content markup language document(s) include one or more tags, which contain information for defining the node in the social networking system. Users may then interact with the node, and these interactions are tracked by the social networking system. From this, the social networking system generates analytics, which include historical data and user demographic and behavioral information, and which can be provided to the web content provider via the social networking system. A user interface within the social networking system can be used to provide access to the analytics.

Measuring social network-based interaction with web content external to a social networking system

In one embodiment, a method includes accessing a social graph including a number of nodes and a number of edges connecting the nodes. Each of the edges between two of the nodes represent a single degree of separation between them. The nodes include a first node corresponding to a first user associated with an online social network and a number of second nodes that each correspond to a concept or a second user associated with the online social network. The method also includes generating a number of cards. Each card includes a suggested query referencing a query-domain associated with the online social network and zero or more query-filters for the query-domain. Each query-filter references one or more nodes of the number of nodes or one or more edges of the number of edges.

Generating recommended search queries on online social networks

Growing community of inventors

Palo Alto, CA, United States of America

Alex Himel