Disney Enterprises, Inc.

Alex Chen

Mark Arana

Edward C Drake

Evan Acosta

A first proximity-based device at a content player receives content modification data from a second proximity-based device within a product and/or a product package when the product or product package is placed within a proximity to the first proximity-based device. A processor at the content player performs modified playback of media content based on the content modification data.

Content player with transference reader

A process provides a multi-device display configuration. The process receives, at a master device, one or more device parameters from a plurality of display devices. The process also determines, at the master device, an arrangement of the plurality of display devices that provides a multi-device display. Further, the process sends, from the master device, one or more display indicia to the plurality of display devices that each of the plurality of display devices displays to allow one or more users to position the plurality of display devices in the arrangement. The process sends, from the master device, a first portion of the content to a first display device, and a second portion of the content to a second display device for the first and second display devices to simultaneously display the first and second portions of the content.

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La Canada Flintridge, CA, United States of America

Alex Chen