Sizmek Technologies, Inc.

Eyewonder, LLC

Aleksei Tolompoiko

Justin Haygood

Phillip J Markert, Jr

Robert W Smith

Erin Coker

Timothy C Van Meter

Alfred Xavier

Ryan A Caskey

This invention is directed to embodiments of systems and methods for generating, reviewing, editing, and transmitting an advertising unit in a single environment. In one embodiment, a method can include executing an ad unit component module program adapted to operate in a single environment. The method can further include simultaneously executing an authoring tool program to facilitate the single environment, wherein the authoring tool program is adapted by the ad unit component module program to provide functionality associated with authoring tool program. Furthermore, the method can include utilizing at least one tool associated with the ad unit component module program, wherein the at least one tool is adapted to generate an advertising unit in the single environment.

Systems and methods for generating, reviewing, editing, and transferring an advertising unit in a single environment

A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.

Dynamic creative creation and delivery

A method and system for dynamic interaction mapping for online advertizing is disclosed in one embodiment. Metric information relating to interaction with a creative is received from a number of user computer from across the Internet. The metric information is correlated to playback time of the creative and position of interaction with respect to the creative. A graphic overlay or heatmap is formulated according to display options, event triggers, playback time and position of the interaction relative to the creative. The graphic overlay is presented in a way that the graphic overlay changes according to playback time. Display options include creative transparency, graphic overlay transparency, selection from a number of interactions and/or events, selection of one or more panels, choosing clicks and/or rollovers, choice of different colors or shading for different interaction, etc.

Dynamic interaction mapping for online advertizing

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Cumming, GA, United States of America

Aleksei Tolompoiko