Amadeus S.a.s.

Alejandro Ricardo Mottini D'Oliveira

David Renaudie

Rodrigo Acuna Agost

Alix Lheritier

Methods and computing apparatus for real-time online traveler segmentation. A machine learning classifier may be trained using computed feature vectors and associated tags corresponding with records in a training set. A machine learning classifier receives a feature vector comprising values of the plurality of features corresponding with an unidentified user in an online context. The machine learning classifier may determine an estimate of whether the unidentified user is a member or a non-member of a predetermined traveler category.

Systems and methods for real-time online traveler segmentation using machine learning

Methods and computing apparatus for retrieving records relating to content placement events and records relating to user interaction events. A set of enriched training feature vectors is computed from raw feature values, and used with interaction event tags to train a machine learning model. Information is received relating to an online content placement slot and information is received relating to a user to whom content within the online content placement slot will be displayed. An enriched estimation feature vector is computed based upon a content item selected for placement within the online content placement slot, the information relating to the user, and the information relating to the online content placement slot. A machine learning model is executed to determine an estimate of likelihood of the user interacting with the selected content item, based upon the enriched estimation feature vector.

Growing community of inventors

Nice, France

Alejandro Ricardo Mottini D'Oliveira