The Nielsen Comapny (us), LLC

Roku, Inc.

Alejandro Gutierrez

Brian Patrick Jentz

Shashank C Merchant

Stefanos Christakis Liassides

John L Haynes, Iii

John E Sormark

A method and system for controlling dynamic ad replacement. An example method involves a computing system detecting that first and second ad-replacement platforms are or will be in contention with each other for replacement of a replaceable ad in a media stream and, responsive to at least the detecting, the computing system (i) deciding that the first ad-replacement platform should replace the replaceable ad and that the second ad-replacement platform should not replace the replaceable ad, and (ii) based on the deciding, causing the first ad-replacement platform to replace the replaceable ad and the second ad-replacement platform to not replace the replaceable ad.

Centralized mediation between ad-replacement platforms

A method and system to help control when to monitor for presence of replaceable advertisements in a media stream. An example method includes determining a time offset based at least on a difference between (i) a time of occurrence of a content event in a media stream as indicated by data carried in-band with the media stream and (ii) a time of occurrence of the content event in the media stream as indicated by schedule data that is not carried in-band with the media stream. Further, the method includes applying the determined time offset as a basis to adjust a scheduled time of an advertisement in the media stream, and using the adjusted scheduled time of the advertisement in the media stream as a basis to control when to monitor for presence of a replacement advertisement in the media stream.

Use of in-band data to correct schedule drift

Methods, apparatus, systems and articles of manufacture to monitor mobile devices are disclosed. An example apparatus includes a shell having a form factor dimensioned to receive a mobile device; and a near-field interceptor coupled to the shell, the near-field interceptor to capture data communicated via a near-field energy field between a first near-field communication device of the mobile device and a second near field communication device external to the mobile device.

Growing community of inventors

Dallas, TX, United States of America

Alejandro Gutierrez