Ebay, Incorporated

Paypal, Inc.

Other

Alec Reitter

Neelakantan Sundaresan

Alvaro Bolivar

Raghav Gupta

Ken Sun

Alan Lewis

Barbara Chang

Barb Chang

A computer-implemented system and method for keyword extraction are disclosed. The system in an example embodiment includes a keyword extraction component to extract relevant keywords from content of a web page, to identify items relevant to the extracted keywords, and to rank the relevant items.

System and method for keyword extraction

A system receives context data associated with a context and a user. The system then associates the context data to a user identifier and retrieves data associated with the context. The system then filters the data according to the context data to create result data. In another embodiment, the system also receives context data from a plurality of users, where the context data pertains to one or more attributes of a context. The system then using the context data ranks the one or more attributes of the context to create ranked data and generates a user interface based on the ranked data. In yet another embodiment, the system communicates context data associated with a context and a user to a server, and receives result data created by the server filtering data retrieved based on the context data. The system then generates a user interface based on the result data.

Shopping context engine

A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to receive from a consumer application a request for activation of a keyword extraction service via an application programming interface, the request including an identity of a content source, the request further including an identification of a particular extraction process to be used by the keyword extraction service on the identified content source; determine if the keyword extraction service has already processed the identified content source and retained extracted keywords in a data store; extract keywords from the identified content source using the particular extraction process identified in the request; and make the extracted keywords accessible to the consumer application.

System and method for application programming interfaces for keyword extraction and contextual advertisement generation

A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.

Growing community of inventors

Palo Alto, CA, United States of America

Alec Reitter