Microsoft Technology Licensing, LLC

Alec John Berntson

Sanaz Ahari

Brian W MacDonald

Steven William Macbeth

Christina Marie Koehn

Daniel Marantz

Rodney Coleman Edwards

Keith Alan Regier

Kieran Richard McDonald

Darwin Kengo Yamamoto

Steven Tullis

Muhammad Arif Iqbal

Steve Ballon

Computer-readable media, computer systems, and computing devices for facilitating presentation of search result items having varying prominence is provided. The method includes referencing a search result item to be presented within a search results page in response to a search query. Thereafter, a determination is made that a size prominence of the search result item is to be modified. Such a determination can be based on a result attribute(s) associated with the search result item and a result attribute(s) associated with other search result items within the search results page. The size of the search result item is adjusted in accordance with the determination that the size prominence of the search result item is to be modified.

Presenting search result items having varied prominence

Computer-storage media, methods, and systems for formatting and surfacing a badge are provided. The badge represents a graphical region presented in visual association with a search result on a web-results page. The format of the badge is initially dictated by a template that is automatically generated. Upon collecting performance information, a website owner is granted permission to alter the template and appearance of the badge, via a publisher portal. During interaction with the publisher portal, the website owner is prompted to provide feedback in order to manage parameters of the badge, such as uploading a visual representation of a logo, trademark, or other branded element, or specifying a type of metadata to be imported to the graphical region. Accordingly, the badge operates to improve a users' ability to distinguish between search results on the web-results page and assists users in confidently deciding upon and selecting a relevant search result.

Aiding search-result selection using visually branded elements

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Bellevue, WA, United States of America

Alec John Berntson