Here Global B.v.

Albert William Biggerstaff

Stephen Hartford

In one embodiment, location-based names are selected for a digital object based on a user's familiarity with the geographic location where the digital object was generated. For example, a memory stores multiple names indicative of the same geographic location. The multiple names may include a street address, a city, and a state, where each defines a different level of location specificity. The device that generates the digital object also collects familiarity data for the geographic location and calculates a familiarity score for the digital object based on the familiarity data for the user or the device. If the familiarity score is above a threshold, the user of the device is familiar with the geographic location, and a specific name is associated with the digital object. If the familiarity score is below the threshold, the user of the device is not familiar with the geographic location, and a broader name is associated with the digital object.

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Los Altos, CA, United States of America

Albert William Biggerstaff