Pinterest, Inc.

Yahoo! Inc.

Tacoda LLC

Albert Wenger

Joshua E Schachter

Joseph G Wilson

Gil Beyda

Donald J Locker

Krishna Balasubramanian

Kevin M McDonald

A system is provided that permits the use of classification information that can be interpreted by a computer system. To this end, a system and method may be provided for creating classification information that may be interpreted by a computer system. Such classification information may be associated with content, and permit a computer system to process the content based on the classification information. In one example, classification information may be associated by a user, system, or process with a portion of content, and a computer system processes the content based on the classification information. For instance, the classification information may cause content to be processed in a particular way, be presented to a user by a particular application program, cause the content to be forwarded to a particular user, or otherwise influence how the content is handled.

Uniform resource locator subscription service

A system is provided that permits the use of classification information that can be interpreted by a computer system. To this end, a system and method may be provided for creating classification information that may be interpreted by a computer system. Such classification information may be associated with content, and permit a computer system to process the content based on the classification information. In one example, classification information may be associated by a user, system, or process with a portion of content, and a computer system processes the content based on the classification information. For instance, the classification information may cause content to be processed in a particular way, presented to a user by a particular application program, cause the content to be forwarded to a particular user, or otherwise influence how the content is handled.

Processing web page data across network elements

One aspect relates to a social bookmarking system that has the capability of displaying advertisements based on user input provided to the system. Advertisements displayed to the user may be determined based on one or more classifications provided by the social bookmarking system and selected by the user. Further, classification information that is created, used, or otherwise associated with the particular user may be used to determine ads displayed to that user. Another aspect relates to a system for collecting user classifications of content and using such classifications to match ads to appropriate content. In such a manner, more appropriate associations between ads and content may be made. Such classifications may be collected, for example, using a social bookmarking system. Further, advertisers may subscribe to classifications created in the social bookmarking system, allowing their advertisements to be displayed to users that perform actions with the subscribed classification. Also, advertisers may be permitted to submit their own classification information to the social bookmarking system.

System and method for selecting advertising in a social bookmarking system

Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

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Scarsdale, NY, United States of America

Albert Wenger